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Following high school, Desmond served his country for five years in the US Navy. Throughout his military term he further developed leadership skills as a Navy Corpsman in Yokosuka, Japan. His hard work and dedication once again exceeded expectations leading to the prestigious Meritorious Unit Commendation Medal, which he and his shipmates were awarded for “Superb medical support” that was provided between July 1986 with the unit he was attached to.

Although Desmond had a thriving military career, he was ready to explore new heights and pursue his love of the arts, fitness, and healthy/ wellness development. The road to success didn’t come easy. He took the skills he learned in the Navy and landed a position with the prestigious Cedar Sinai Medical Center in Los Angeles. He worked an Operating Room Technician in the mornings and auditioned for dance jobs in the afternoon. His 12-year medical career included assisting with the open-heart surgery, liver and kidney transplants and all other surgical practices. Desmond simultaneously continued his pursuit of a viable dance role. His talent didn’t go unnoticed. LA Models began to represent him and eventually a major breakthrough presented itself. “Hip Hop Body Shop,” a fitness and dance show on ESPN II that Desmond co-created and co-hosted received 5 stars from Fitness Magazine.

The next critical decision Desmond made regarding his career took him away from the dance and medical world. His overall goal was to become a golf professional and play on the PGA Tour, so he took a traveling nurse assignment to land at Miami Baptist Hospital, Cleveland Clinic, Holy Cross, and finally Florida South Hospital in Orlando Florida (the third busiest practice in the country). His medical background allowed him to make a living while earning a business degree at the “Golf Academy of America” “Orlando Chapter”. After graduating 3rd in his class with honors, and completing all of the curriculums offered, Desmond remained at Florida South until he passed his PGA playing ability test (first attempt).

After this achievement, he was offered a Head Professional position at the famed Inverrary Country Club. Years later, he took an assistant position at the framed Inverrary Country Club and developed his teaching skills. This lead to a Head Professional/ Director of Golf with Billy
Casper Golf Management group in Chicago. He was a responsible for a complete re-design of the entire golf course, food and beverage programs, retail sales and youth programming with “Hook a Kid on Golf.”Desmond returned to South Florida to attempt to play on the PGA Tour along with the development tours offered in the region. During this time, The First Tee of Broward approached him about joining their Team as Head Professional. He was later promoted to Program Director. His involvement with The First Tee of Broward program is marked by several significant accomplishments. Responsible for development of students featured in a USA Today piece produced for Jack Nicklaus, World Golf Hall of Fame and The First Tee(www.thefirsttee.org) for PGA TOUR Productions PSA regarding the CA Championship at TPC.
Launched Life Sports Fitness Junior Golf Academy hosted at the prestigious Inverrary Country Club past host site of the Honda Classic and presently hosted at Plantation Preserve golf course a qualifying golf course for the PGA Tour (Professional Golf Association) Desmond grew “The First Tee” of Broward chapter from one (1) site to seven (7) sites with two being in Palm Beach County Belle Glade and Lake Worth with key state and local officials (Florida State Attorney’s Office and the Palm Beach Sheriff’s Office) Completed a three-year comprehensive curriculum delivered through industry leaders in youth development to become the only recognized The First Tee Coach in South Florida in 2009

His former production company, I-Rey productions was one of the featured sponsors for the Belize International Music Festival; Belize International Film Festival partner; Responsible for development of feeding program setup in Ethiopia (Addis Ababa the capital) and delivered in front of the United Nations; Restore Belize foundation feeding program development also benefited from this alliance.
Responsible for the donation in 2012 of 2,500 toys to the children of Belize the “DCT” Dreams Come True nonprofit based locally in Belize Responsible for the donation in 2012 of 2,500 toys to Hope of the Valley Rescue Mission based in Los Angeles California. As Chief Executive Officer of Life Sports Fitness a premier youth development program 501(c)(3) developed additional partnerships with the Hang Loose Surf School to provide fitness and health and wellness programming for their ocean awareness and water safety program.

• Executive Producer and MC: Inaugural Life Sports Fitness Casino Night 2016
• Executive Producer & Donor: LSF Pro Audio Fitness Music program launch 2016
• Executive Producer: Inaugural Life Sports Fitness “Swim Ft. Lauderdale Beach” 2017

Developed a strategic plan for the Milwaukee Brewers MLB organization to assist them on increasing the number urban/inner city participants in the game of baseball, after school development, and educational programs at: Fort Lauderdale Tennis Club, Coral Ridge Yacht Club, Sailing, Swimming, and various sports. His love for athletics, the arts, health and wellness, and empowering young people to be the best citizens and athletes they can possibly be has evolved into a new venture. He is also serves as Tournament Director for the Arts & Athletics Benefit Golf Classic, one of his company’s largest charitable events. Desmond’s abundant experiences have molded him into a powerful mentor for young people across the country and globally. Youth looking up to him not only shine in sports, but also in their personal lives, off of the playing field.  

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

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